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Meta Ads Audit Tool
for Shopify Stores.

Adzento audits your pixel, campaigns, and performance in minutes — then keeps watching every day so nothing slips through again.

Read-only access
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Results in 5 minutes
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Step 1 · Connect

Link your Meta Ads account

Meta AdsAdzento

Read-only — we can never edit your campaigns

Connect account

Designed with Shopify store owners in mind
Developed using real Meta Ads accounts
47
checks per audit
5 min
average audit time
Free
to get started
How it works

Three steps to a clean account

01

Connect your Meta account

Securely link your Meta Business account. Read-only access — we can never touch your campaigns or spend.

02

Run the audit

We pull 30 days of data and run 47 checks across your pixel, campaign structure, and performance metrics.

03

Get your fix list

A prioritised report in plain English. Specific steps for each issue. No guesswork, no jargon.

Example findings

Real findings. Specific fixes.

This is exactly what your audit report looks like — every issue explained in plain English, with the impact and what to do about it.

Critical·Server-side tracking not set up

Meta can't see purchases from iOS users or anyone running an ad blocker. You're likely missing 30–40% of your conversions — and your campaigns are optimising for a fraction of what you're actually selling.

Fixing this typically reduces cost per purchase by 20–35%
Warning·3 ad sets stuck in learning phase

Your ad sets keep resetting before they can learn. Every budget edit, audience tweak, or creative swap restarts the counter. Meta needs 50 conversions per ad set per week — yours averaged 4 last month.

Consolidating ad sets typically cuts CPM by up to 40%
Passing·Purchase pixel firing consistently

Your pixel fired on 97% of purchases across the last 30 days. Event match quality is strong, which means Meta can match these events to real people in their system.

This is working well — no action needed

Example findings based on common issues. Your actual results depend on your account.

What we audit

Every angle covered

We look at your account the same way an expert would — reading the numbers as a story, not just flagging individual metrics.

Pixel and Tracking

  • Purchase event firing
  • ViewContent, AddToCart, Checkout events
  • Server-side tracking setup
  • Event match quality score
  • Duplicate pixel detection

Campaign Structure

  • Learning phase diagnosis
  • Audience overlap detection
  • Learning reset triggers
  • Retargeting gap analysis
  • Budget vs CPA health check

Performance Analysis

  • CTR creative vs landing page diagnosis
  • CPM vs vertical benchmarks
  • ROAS profitability check
  • Audience fatigue via frequency
  • Best and worst performers
Monitoring

We don't just audit once. We watch it every day.Pro

Pro accounts get checked automatically every day. If your pixel drops, your CTR tanks, or a campaign stalls out, you'll know the same day — not weeks later when you finally log back in.

Critical alert

⚠️ Your pixel has stopped firing — action needed

Your pixel fired 0 times in the last 24 hours. It was firing normally as of yesterday.

How to fix it

  1. Open Events Manager and check your pixel's diagnostics for errors.
  2. Confirm no recent site or theme change removed the pixel code.
  3. Test it live with the Meta Pixel Helper browser extension.

What we check, every single day

  • Pixel fires drop to zero
  • No purchases recorded in 7 days
  • All campaigns paused — nothing spending
  • CTR drops more than 30% week-on-week
  • Frequency climbs above 3.0 on any ad set
  • An ad set stuck in learning phase 7+ days
  • ROAS drops more than 40% week-on-week
  • A new campaign appears unexpectedly
  • Monthly spend pacing 50%+ over last month

Checked automatically

Runs every morning at 8am — no need to log in or remember to check.

One email, not a flood

Multiple issues found the same day land in a single email. The same issue won't alert again for 48 hours.

Turn it off anytime

One toggle in Settings, or a one-click unsubscribe link in every alert email.

Read-only access

We can only read your data. We cannot create, edit, or delete campaigns, ads, or budgets — ever.

Results in minutes

No waiting, no manual review. Your audit is ready in under 5 minutes from connection to report.

Plain English always

No ads jargon. Every issue explained clearly with specific steps you can take today.

Pricing

Start free. Upgrade when ready.

Free

Free

Forever free

  • Pixel Health Check
  • Unlimited audits
  • Basic issue detection
  • Campaign structure audit
  • Performance analysis
  • Priority recommendations
  • Daily monitoring alerts
Get started free
Most popular

Pro

£29/month

Cancel anytime

  • Everything in Free
  • Full campaign structure audit
  • Full performance analysis
  • Priority action recommendations
  • Daily automated monitoring + email alerts
  • Unlimited audit history
Start free trial

Ready to fix your ads?

The average account we audit has 6+ fixable issues — most go undetected for months. Connect yours, find out what's costing you, then let Pro monitoring make sure it never goes undetected again.

Run your free audit
Contact

Questions? Get in touch.

Support, billing, or general questions — send us a message and we'll get back to you by email.

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