Practical guides for Shopify store owners — pixel tracking, campaign structure, and performance fixes, straight from the issues our audits find most often.
My first Shopify store went nowhere because I had no idea how to run ads. My second one worked because I finally learned. Adzento exists so other people don't have to lose a store first.
A healthy CTR feels like the ad is working. If purchases still aren't coming, the problem isn't the ad — it's everything that happens after the click. Here's how to tell which.
If your ad sets show "Learning" week after week, Meta's algorithm never gets the data it needs to optimise. Here's what resets it, and how to stop the cycle.
If your Meta pixel isn't firing on purchases, you're likely losing 30-40% of your conversion data. Here's how to check, and what to fix first.
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