Six lessons covering the same framework we use to audit accounts: tracking, key metrics, campaign structure, the learning phase, testing, and scaling. Lesson one is free — the rest is part of Adzento Pro.
Start lesson one — freeEverything downstream of your ad account depends on accurate tracking. Here's how to verify your pixel is actually set up correctly before you scale spend.
CTR, CPC, CPM, CPA, ROAS, frequency, relevance ranking — what each metric measures, what a healthy range looks like, and what a bad one is actually telling you.
Most struggling accounts aren't badly targeted — they're badly structured. Here's a simple framework for campaigns, ad sets, and ads that gives the algorithm room to work.
An ad set is only meant to be in Learning for its first 50 conversions. Here's exactly what resets that counter, and why the reset never shows up as a warning.
Most 'testing' isn't testing — it's just adding noise. Here's how to structure a test that actually produces an answer, and how many variables to change at once.
ROAS alone doesn't tell you whether to scale. Here's how to read frequency, CPM, and cost-per-result together, and how to increase budget without resetting delivery.
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Lessons 2-6 are part of Adzento Pro, alongside full account audits, monitoring, and alerts.
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